CEO Ma Xiaoguang: beauty and beauty industry "Tmall yuzuo"

      Speed transit network in May 13th interview (reported Lv Chunping) recently, the United States O2O enterprise has announced that the United States has received 50000000 yuan Pre-A round of financing. Door-to-door service has become a boom, beauty and the idea of "beauty industry platform, there seems to be" out of "the tide of o2o, but speed transit network to accept interview, beauty and CEO Ma Xiaoguang said beauty and the emergence of more is based on the beauty industry market pain points. Although the face of fierce competition, the beauty and difficulty to break the heavy, but beautiful Yuzuo beauty industry lynx this goal has never changed.

      According to statistics, China the beauty industry, beauty (including plastic surgery) accounts for the proportion of the size of the market is 57.5%, accounted for the largest; followed by the hairdressing industry, accounted for 24.4%; nail industry less than one tenth of the size of the market, accounting for 9.8%; other accounts for vs 8.3%. Beauty industry wide market, for the professional engineering man Ma Xiaoguang provides a platform to test their skills.

Figure: beautiful plus CEO Ma Xiaoguang

     Aiming at the beauty industry center O2O, oblique line stores

     2008, Ma Xiaoguang abandoned the rationale from the U.S. investment in two beauty salons, through participation in the management of beauty salons, Ma Xiaoguang's interest in the beauty industry.

    In the course of business, beauty salons loss, but the Ma Xiaoguang deep understanding to the problems and pain of beauty industry, beauty salons scope and service level is uneven, the beauty industry consumer opaque, consumer complaints without the door. Based on the understanding of the beauty industry and the trend of the mobile Internet, the combination of beauty and O2O has been in the shape of Ma Xiaoguang's mind. April 2013, Ma Xiaoguang invested about 1000000, seven people set up a small team to build a technology platform, in 2014, the beautiful and came into being.

    A small team from 2013 seven now completed pre-A round of financing of U.S. industry o2o platform, although entrepreneurial experience for Ma Xiaoguang in company management, personnel and other aspects of the play under the certain foundation, but as a start-up companies, beauty and also met a lot of difficulties.

     2014 October. After nearly half a year of technology improvement, beauty and began to promote the work, and in the promotion process, due to the uneven level of beauty salons practitioners and understanding of the mobile Internet, let owner recognized the platform, assured to take out the relevant business data and need to a lot of work.

     Ma Xiaoguang said: "how will the beauty industry into the mobile Internet, realize the combination of beauty industry and o2o, which is beauty and facing the most difficult, and in order to solve this problem, we need to spend a lot of energy to do the job."

Fierce market competition, to create the United States Industry Lynx

     With the development of enterprises, the completion of angel round of beauty and raise a round of financing, but due to the company's development is not mature enough, a round of financing failed, beauty and starting from the pre-A. In the process of convince investors, Ma Xiaoguang said with a smile: "the beauty industry is the key, beauty and starting from the line, do practical line under the previous work, this is an important reason for the favor of investors."

Now the docking C terminal enterprises, although the rapid development of the team, but the landing, the problem will be a large number of emerging. Beauty and the contrary, starting from the next line, grasp the line store. In Ma Xiaoguang view, although the early years of hard, but the future of the industry's value, from the most basic line to do a step by step, to do their own foundation.

     Women do beauty, there are two important demands. First of all, the beauty is to enjoy the type of service, is a leisure demand. Secondly, beauty is the need for efficacy, weight treatment, weight equipment, consumers need to see the effect, and the more difficult to achieve the above two points in the u.s..

     As a platform, the core is the line resources. Ma Xiaoguang introduced, beautiful and based on the store's big data, the entire store management and management of the line to the cloud platform. "Beautiful plus this year has' thousands of shop plan ', the goal is to help one thousand beauty shop to achieve mobile Internet, and through the platform to achieve customer consumption and transparency."

     When it comes to building the United States Industry lynx this topic, Ma Xiaoguang said: "the reason why the industry is said to be the cat, because we want to be able to promote a good faith in this industry. Lynx and Jingdong, the United States together the United States the biggest difference is that the cat is not B2C, but to provide a platform for the development of the store. Beautiful and also committed to doing the platform to do business, bigger data, do B2B docking."

      At present, the beautiful plus has begun to layout in Guangzhou, and gradually expanded to Chengdu, Shanghai market. In parallel with the platform and the home service today, to ensure the quality of service, to meet consumer demand is the key to winning.